In the past few years, female students across college campuses nationwide have adopted the custom of transforming slurs and derogatory terms for women into terms of endearment. "I love you, bitch!" and "I love you, slut!" re increasingly flung around campus between women. You can overhear it in conversations, read them in Blackberry messages, posted on Facebook walls, and even shouted in passing at your local Thursday night dorm party.